Anita Kerwin-Nye, Director
Anita is an experienced charity leader who has worked in the sector for over 20 years. Having worked in senior management and CEO roles for most of her career, across many well-known brands and campaigns including British Red Cross, I CAN, the NHS and The Communication Trust, Anita is now a highly sought after consultant.
Anita has a particular interest in supporting organisations with evidenced programmes but lesser known presence to secure income, increase reach and develop lobbying and advocacy approaches that improve user outcomes. As part of her role as Director of notdeadfish, Anita is also Managing Director of the London Leadership Strategy and advises several school networks and funders.
Matt Overd, Director
Matt is a third sector leader and strategist expert in setting, measuring and helping organisation's reach outcomes that best support their mission. Matt has worked across high-profile organisations such as British Red Cross, Breakthrough Breast Cancer and National Youth Agency, leading successful start-up programmes as well as national training and development projects across the UK and Europe.
Matt is currently a Director of Dfuse, a small national charity that has grown awareness of a new area of community action with a relatively small budget. He oversees the delivery of the organisation’s work programme across multiple projects and funders, whilst developing the charity’s business development strategy.
Matt is an expert in project management and impact measurement; he holds a Masters in Charity Management and PhD in process engineering. These qualifications alongside his experience help Matt to provide analytical, but beneficiary focused approaches to improvement, project design and organisational strategy.
Charlie Simpson, Director - Income Generation
Charlie is an experienced charity professional with over 20 years’ fundraising and business development experience gained at a number of senior leadership roles in well-known organisations including: NSPCC, UNICEF, Action on Hearing Loss and I CAN.
As Director of Income Generation at I CAN, Charlie was responsible for leading both fundraising and the transformation of the charity’s fledgling trading arm into a sustainable enterprise business with a significantly greater social impact. The enterprise business he designed - predicated on a licensed distribution model - recently reported an annual profit of £500,000 and a fifty-fold increase in the number of children receiving support.
Charlie’s expertise lies in helping client organisations to innovate their business models and develop sustainable income generation strategies.
He has two young daughters and a very disobedient sausage dog.
franzi florack, associate education consultant & researcher
Franzi is a lecturer, PhD candidate and social mobilizer with a PGCE and Masters in Education from the University of Cambridge. As a consultant and teacher, she has developed arts, language and eduational courses for schools and universities and especially enjoys working on horticultural projects with her students. She is currently in the process of starting an Urban Farm in Milton Keynes and also travels extensively to support a range of projects in the UK.
Franzi's PhD investigates the effects of using film in primary literacy classroom and her work is due to be completed in late autumn. In the past, she has researched all kinds of education projects from the use of the Raspberry PI computer to make music in schools to the effect of national after-school initiatives. Her work has been published in academic journals and online and she has also spoken at a wide range of international conferences.
Franzi's passion is holistic and alternative education. She recently founded the UK's first holistic education organisation and is planning a family-friendly conference at Leeds Beckett University.
Danielle Wood, Personal Assistant and office manager
As PA to the Directors, Danielle is responsible for the day-to-day running of the notdeadfish office, including Director diary management and client liaison as well as HR and financial support.
Prior to joining notdeadfish, Danielle worked for six years as a PA to the MD of Maxipay Ltd in Tunbridge Wells, following positions in AXA PPP Healthcare and Capital Group, amongst others.
Tash Niman, RESEARCH AND PROJECT MANAGEMENT LEAD
Tash is Research and Project Design Lead for notdeadfish.
She has recently completed her Masters in Investigative and Forensic Psychology and has been actively involved in youth projects in a leadership capacity for eight years. She also has experience with vulnerable adults in the criminal system and has a keen interest in tackling social injustice.
Isabel Saunders, FUNDRAISING AND PROJECT DESIGN LEAD
Isabel is Fundraising and Project Design Lead for notdeadfish.
Prior to joining notdeadfish, she was a researcher and meta-data compiler. She has experience working with database systems, and implementing data management and digital communications strategies. Isabel has volunteered with fundraising campaigns for charities and institutions for several years, and has experience running events and communications in a voluntary capacity.
She is a History and Ancient History graduate from the University of Oxford, and has a Masters in Russian Studies from the School of Slavonic and Eastern European Studies, with an emphasis on radicalisation, and Russian and Central Asian politics.
Euan Sinclair Elliot, CAMPAIGNS AND COMMUNICATIONS LEAD
Euan is Campaigns and Communications Lead for notdeadfish.
Prior to joining the notdeadfish team, Euan worked as a researcher and strategist at a campaigns agency, building global campaigns with clients including the United Nations, the NHS, and the British Pregnancy Advisory Service. He has also worked on the communications team of a national educational charity, and led a successful campaign on student mental health.
Euan was educated at Wadham College, Oxford, where he read History.