Anita is an experienced charity leader who has worked in the sector for over 20 years. Having worked in senior management and CEO roles for most of her career, across many well-known brands and campaigns including British Red Cross, I CAN, the NHS and The Communication Trust, Anita is now a highly sought after consultant.
Anita has a particular interest in supporting organisations with evidenced programmes but lesser known presence to secure income, increase reach and develop lobbying and advocacy approaches that improve user outcomes. As part of her role as Director of notdeadfish, Anita is also Managing Director of the London Leadership Strategy and advises several school networks and funders.
Matt is a third sector leader and strategist expert in setting, measuring and helping organisation's reach outcomes that best support their mission. Matt has worked across high-profile organisations such as British Red Cross, Breakthrough Breast Cancer and National Youth Agency, leading successful start-up programmes as well as national training and development projects across the UK and Europe.
Matt is currently a Director of Dfuse, a small national charity that has grown awareness of a new area of community action with a relatively small budget. He oversees the delivery of the organisation’s work programme across multiple projects and funders, whilst developing the charity’s business development strategy.
Matt is an expert in project management and impact measurement; he holds a Masters in Charity Management and PhD in process engineering. These qualifications alongside his experience help Matt to provide analytical, but beneficiary focused approaches to improvement, project design and organisational strategy.